Huawei launched a total number of seven devices within a span of two days in two countries for two different markets. The Chinese manufacturer has launched its top-tier models P20, P20 Pro and the Porsche Design Mate RS two days ago in Paris apart from these devices it also launched Y7 Prime(2018) which is a mid-range budget handset. And in two days, today it announced three new devices Huawei Enjoy 8, Enjoy 8 Plus and Enjoy 8e which are also targeted at the budget, mid-tier market.
Among the devices that are launched today by Huawei in China, Enjoy 8e is the entry-level device and Enjoy 8 Plus is the top of the line handset. All these three shares many similarities in most categories and are priced as ¥ 1099 ($174) for Enjoy 8e, ¥ 1299 ($207) for Enjoy 8 and ¥ 1,899 ($300) for Enjoy 8 Plus variants. As this isn’t enough already the Enjoy 8 comes in two memory options with 3GB RAM + 32GB storage and 4G RAM + 64GB storage and so Enjoy 8 Plus which comes with 4GB RAM + 64GB storage and 4GB RAM + 128GB storage with all three equipped with dedicated microSD card slot expandable up to 256GB. All the three devices are available in black, gold colors among all the variant and addition pink(8e), blue(8) both in 8 Plus.
Internally each device is powered by an octa-core CPU, Snapdragon 430 in Enjoy 8 and 8e while the Enjoy 8 Plus is powered by Hisilicon Kirin 659 chipset. There is a dual camera setup on the back of the device with 13MP+2MP. The front camera(s) of these devices is a different story though, the entry level Enjoy 8e is equipped with 5MP, the Enjoy 8 is having an 8MP selfie camera and the Enjoy 8 Plus comes with a dual setup on the front as well with 16MP+2MP sensors and face unlock in all three handsets. Powering these devices are 3000mAh (for 8e and 8) and 4000mAh for Enjoy 8 Plus. All the three comes with Android 8.0 Oreo out of the box with EMUI 8.0 on top of it.
Being budget orient devices all three Enjoy 8 devices comes with FullView display in 18:9 aspect ratio with 1440×720 resolution in 8e and 8 and 2160×1080 resolution screen in Enjoy 8 Plus. However, they are equipped with different size displays as 5.7 inches in Enjoy 8e, 5.99 inches display in Enjoy 8 and a 5.93 inches display in Enjoy 8 Plus. Unfortunately, these come only with a micro USB interface while fortunately, all these retained the 3.5mm headphone jack.
While this aggressive attitude of Huawei benefits the user by having multiple choices in a certain price range, this is also has a considerable effect on the mobile market by masking all other devices from other manufacturers which are available in the same price range as these devices.
What do you think of this aggressive attitude of Huawei?
Is it doing any good to the consumer by releasing one after the other device in no time? Or is it just dumping these devices into the market without consideration?
All these devices are sold through VMall.com in China from today (Enjoy 8) and pre-orders for 8e and 8 Plus.