Happy customers are vital to the successful performance of any business. At the same time, attracting new clients is time consuming and at times can be very frustrating. To help stay top of mind among your audience, it’s crucial you keep abreast of the most recent developments in your industry.
This is especially important for small business or beginners who have to compete with big companies or international corporations without having much practical experience. To assist you with this issue, we’ve collected some most relevant tips on acquiring more customers.
Focus on Your Website Quality
Surprisingly enough, it takes a person only a couple of seconds to get the first impression about something. And this equally applies to websites. The reality is that many customers visit a website only to quickly switch to another one. What you need to do is to keep your customers from quickly leaving your website. To do that, try to take a close look at your business website from your average client’s perspective. Is the website fully in line with your brand? Does it match your brand’s mission and values? Make sure that the direct call to action is there.
Leverage Printed Marketing
Booklets, leaflets and business cards have been known to marketers for many years. Actually, they are what the marketing industry as we know it originated from. With the abundance of numerous digital channels and techniques, you still should not forget about these offline tools. First of all, there are many old-school customers out there who still trust printed materials more. Secondly, when a person receives a physical piece of paper in their hands, they are much more likely to memorize your brand. Thirdly, you can combine the offline and digital methods to get the most of this powerful mix by incorporating links to your websites, social media pages, QR codes into the printed designs. And there is no need to be concerned about any extra expenses connected to this issue – with a business card maker you can create your own designs for free.
Discounts and Special Offers
Today, every customer regardless of what level of income they have, enjoy all possible kinds of special offers and promo deals. It’s always a good idea to lure them into buying your products or services by offering discounts and promotion sales. Things like these can attract new clients who have already considered making a purchase from your brand but still have not made their mind. Yet, only offering them discounts is not enough. Make sure you track their choices so that in future you can better target them with marketing messages.
Meeting people in person and telling them about yourself and your brand in detail is the best way to raise your business awareness. There are many ways you can do that from joining the local chamber of commerce or trade union to participating in specialized networking events. If you own a local company, then you should do your best to get known and recognized in your neighborhood.
Know Your Customer Better
Knowing your most typical customer is of paramount importance. And it’s quite easy to comprehend why. When you have a clear understanding of who your customer is and what his current needs are, you can better target them with the products or services your brand has to offer.
Participate in Community Events
Surveys show most people like to support local, independent businesses. Raise your profile in your community by contributing to charity events and organizations. Another good option is supporting sports events: sponsor a local fun run, organize a holiday for kids, or something similar. All this raises your profile, which helps attract new customers.
Dealing with Complaints
Even brands with impeccable reputation and excellent customer service sometimes make mistakes and get customer’s complaints as a result. This is nothing to be afraid of, but you should deal with every issue quickly and professionally. Responding quickly, whatever the channel, is one of the most important things. But even if you can’t resolve the issue immediately, let the customer know you’re looking into it and when they will hear from you again.
Tap on Online Ratings
Consumers rather frequently turn to online ratings and review sites before they decide which company to choose. Not to miss this opportunity, you need to monitor those sites and respond to reviews and, in the first place, complaints. Make the most of positive reviews by linking to them on your website. Social proof is powerful, and new customers are more likely to give your business a try if they see others praising it.
Of course, the above list is not inclusive and there are many other efficient methods you can make use of. But whatever tool you decide to employ remember that quality attention is not simply received, but deserved by hard work. But the ultimate result is absolutely worth the effort.