Fix: Windows 10 Store Not Allowing Purchase of an App

Windows 10 Store lets the user purchase, download, and install any application they want. However, lately, a lot of users have been complaining that the Windows 10 Store is not allowing them to make a purchase. While the user tries to make a purchase, they receive an error message stating-Give it another try, something went wrong.

How to fix the “Windows 10 Store Not Allowing Purchase of an App” issue?

The “Windows 10 Store Not Allowing Purchase of an App” is a common issue, and there are several quick and easy methods available to resolve the same. Here, have a look at the list down below so that you can swiftly make an app purchase from the Windows 10 Store without any error and setback.

FIX 1: Change Your Region:

When the Region of your Computer is different from the Region of your Microsoft account, then the Windows 10 Store might not allow you to make an app purchase. However, simply by changing your Region, you can resolve this issue in no time. For doing so, follow the steps given below:

• Firstly, press Windows + I altogether and launch the Settings app.
• Now navigate to Time & Language, and then from the left-pane menu, click on Region & language.
• Further from the right-pane menu, change your Region and check whether it helps or not.

FIX 2: Reset Windows Store cache:

Windows 10 store has its dedicated cache box, and at times, it too can get corrupted. Now, if the cache is corrupted, it might keep the user from making any purchase. Here the best resort is to reset the Windows Store cache and check whether it helps or not. For doing so, follow the steps given below:

• Firstly, go to the desktop search bar, type wsreset.exe  and then click on the relevant search result. While you do so, it will run the application that will eventually clear the Windows store cache.
  
• Once done, try to make a purchase again and check whether it helps or not.

FIX 3: Re-create your user account:

As per a few suffered users, re-creating their user account helped them in resolving the Windows 10 store app purchasing issue. If you want to try the same, then follow the steps given below:

Note: For using this step, you will require another user account. Now you can either use a spare account that already exists or can create a new one as well.

• To begin with, switch to another user account.
• Now navigate to Control Panel -> User account -> Add or Remove an Account.
• Here consider deleting your account but choose to save your files.

NOTE: While you do the same, not all your files will not get saved, and you might lose some in the process. Here we recommend you create a backup of your important files beforehand.

• Further, you can find files from your deleted accounts on the desktop of your current user account you are processing with.
• Now you require to create your user account once again.
• Once you create your user account, copy all your files and folder. After that, check whether you can make an app purchase from the Windows 10 Store or not.

FIX 4: Log in to a different user account:

As per a few suffered users, when they tried to log in to a different user account, they were able to make a purchase from the Windows 10 store. All they did is,

• Log in to a different Windows 10 account.
• Now navigate to Windows Store and when you are asked to fill in your login details, make sure you enter the details of your main account (The one you were using earlier).

Considering this is just a troubleshooter, it might work only in selective cases.

FIX 5: Ensure that your Windows Firewall is turned On:

Some studies show that while you are making an app purchase from Windows 10 Store, your Windows Firewall must be turned On as well.

NOTE: If you are a third-party firewall user, make sure you turn off Windows Firewall once your app purchasing is done. If not, it might create a conflict between the built-in firewall and the third-party firewall.

• Firstly, go to the desktop search bar, type Firewall and launch the relevant search result.
• On the next window, locate the option that allows you to turn On the Windows Firewall. While you are turning On the firewall, you might be asked either for your administrator password or for a confirmation (Turn on/off).
• Once you perform the above stated, check whether you can make any purchase from the Windows 10 Store or not.

FIX 6: Check for the latest Windows updates:

If you are not able to make an app purchase from the Windows 10 Store, then the latest Windows update might resolve the same for you. For installing the latest Windows update, follow the steps given below:

• Firstly, press Windows + I altogether and launch the Settings window.
• Now inside the Settings window, navigate to Update & Security.
• Further on the right-pane menu, click on the Check for Updates tab, and if there are any updates available, your system will automatically download and install them.
• Once done, make sure you restart your computer.

FIX 7: Check your Antivirus:

At times, your third-party Antivirus software might create some conflict with your system and prevent you from making an app purchase from the Windows 10 Store. Here in such case,

• Either navigate to the Settings section in your Antivirus and change its Configuration.

Or

• Disable the Antivirus temporarily and then check whether it helps or not. In some critical cases, you need to remove the antivirus from the system.
  

If it helps, you might require replacing your antivirus with another trusted one as quickly as possible.

FIX 8: Change Advanced Internet Options:

At times, your internet Settings can interfere with your Windows 10 Store and prevent you from making a purchase. However, in case you change Advanced Internet Options, it might help you. For doing so, follow the steps given below:

• Firstly, launch the Internet Options. For doing so, navigate to the desktop search bar, type internet options and open the relevant search result.
• On the next screen, navigate to the Advanced tab (from the vertical menu), and from the list of options, make sure that the Do not save encrypted pages to disk option is Disabled. If not, un-tick the checkbox.
• Now click on Apply and then click on OK.
  

FIX 9: Disable proxy settings:

If you use Proxy for your online privacy, then it can refrain you from purchasing an app from the Windows 10 Store. Here the best resort is to disable the proxy settings. For doing so, follow the steps given below:

• Firstly, launch the Internet Options. For doing so, navigate to the desktop search bar, type internet options and open the relevant search result.
• Now from the vertical menu, navigate to the Connection tab and then click over the LAN Settings tab.
  
• Inside the LAN settings window, make sure all the options are Disabled and then click on OK.
  
• Once you have disabled the Proxy, you will be able to purchase any app from the Windows 10 Store.

These were some of the quick and easy methods that will help you in case the Windows 10 store is not allowing you to purchase an app. However, suppose all of the above methods do not help you. In that case, we recommend making an app purchase from a different device (mobile/ computer) and then transferring it to your existing computer.

Also, most of the time, when you cannot purchase an app from the Windows 10 store, it is because the application is updating in the background. In such a case, all you can do is wait and refresh until you can download the application. If you have any queries or feedback, please write down the comment in the below comment box.