How To Schedule Posts For Instagram

Facebook-owned Instagram is an American photo and video-sharing social networking service that offers connecting with people across the globe and their content. Well, scheduling an Instagram post in advance can save enough time to focus on another work. If you’re still not aware of How To Schedule Posts For Instagram, check out this article.

Whether you’re a social influencer or the owner of your business or even a representative of a marketing team, you may find out that Instagram’s marketing strategies are quite harder than you think. So, scheduling posts on specific timing or occasion can help you a lot. In that scenario, you’ll get extra time to think about your post content, quality, consistency, and more.

Although there are a couple of things that you have to consider while choosing or using an Instagram Post Scheduler, your life will get easier than before. Even if you’re limited to Instagram Stories or IGTV, scheduling posts are necessary these days. Here we’ve shared all the possible details in brief that you should know before getting into it.

Can You Schedule Instagram Posts?

Yes! You can easily schedule your Instagram posts in 2021 with the help of Creator Studio that includes Instagram feed posts, stories, carousels, IGTV videos, etc. So, without wasting any more time, let’s jump into the guide below.

How To Schedule Posts For Instagram

How To Schedule Posts For Instagram using Creator Studio

No matter what profile you’re using on Instagram like a Business profile or a Creator profile, you can always use Facebook’s native Creator Studio tool on your computer to easily edit and schedule IG posts.

If you’re a hardcore influencer and only use the creator profile on Instagram, the native Creator Studio is the platform where you can schedule all of your IG posts for free. While the Business profile users on Instagram can go for time-saving ‘frills’ using the Creator Studio or any other third-party tools with more robust options.

So, how to use the Creator Studio? Well, let’s take a quick look at it.

1. Link your Instagram account to Creator Studio

Make sure to head over to the Instagram Creator Studio and follow the on-screen instructions to link your Instagram profile to the Creator Studio. If you’re already linked to it or linked with the Facebook page, then it’ll be a no-brainer.

2. Click Create Post

Once you’re done with the initial setup, you’re good to go to create an Instagram post. To do so:

  • Click on the Instagram icon in the top bar.
  • Next, click on Create Post.
  • Then click on Instagram Feed.

Note: You’ll also find an option for the IGTV video post if you want.

3. Upload Content

Now, you’ll have to select and upload your IG post content like images or videos according to your post. To do so:

  • Click on the Add Content link in the grey button.
  • Choose the option ‘From File Upload’ or you can also select a photo ‘From Facebook Page’. [If you want to upload multiple photos or videos, the ‘Add Content’ option will move to the upper side]

4. Edit Your Post

Next, you should edit your post by putting the specific caption, add mentions & hashtags accordingly. You can add up to 24 hashtags and make sure to use only relevant ones to bring more visibility to your posts.

Additionally, you can tag or add mentions up to 30 accounts if you want. Whereas adding your current location, emojis, etc are optional.

You can also go to Advanced Settings from the right pane to turn off comments and add some alt text for people for the visually disabled followers.

5. Save and Schedule

Once everything is done, you’re close to save your content and schedule it to a specific date & time whenever you want it to publish on your Instagram profile. To do so:

  • Click on the Publish button from the bottom right corner of the interface.
  • Select Schedule. [You can also directly click on ‘Publish Now’ or ‘Save as Draft’ if you want]
  • Enjoy!

How To Schedule Posts For Instagram for Business Profiles

Instagram Business Profile users can simply prefer using third-party tools like Hootsuite to schedule IG posts whatsoever. Apart from the regular options and features, most of the third-party tools allow users to check Instagram Insights (analytics), running advertisements, link to the stories, and more.

1. Convert to a Business Profile

If you haven’t converted your standard Instagram profile to a Business profile, you can follow the steps below to do so:

  • Head over to your Instagram app on the mobile.
  • Go to your Profile section > Tap on the ‘hamburger menu’ icon from the top-right corner.
  • Tap on Settings > Tap on Account.
  • Choose to Switch to Professional Account > Select Business.
  • Make sure to add your contact info of business for the public.
  • Finally, tap on Done.

Note: Whatever business type you’ll select and save, your audience or visitors will see that on your profile like a social influencer, businessman, artist, singer, etc.

2. Add IG Business Profile to Social Media Management Platform

As we’ve previously mentioned that Instagram Business Profile users can use the Hootsuite tool to schedule or post IG content, if you’re using Hootsuite, it’ll be easy enough for you to add your Business profile to the social media management platform. To do that:

  • Head over to the Hootsuite tool and log into your dashboard.
  • Click on your Profile icon from the bottom-left corner of the interface.
  • Click on the Social Networks and Teams option.
  • Next, select + Private Network in the bottom-left corner of the interface.
  • Choose to Instagram from the list of networks > Click on Connect with Instagram.
  • Make sure to provide your Instagram account credentials.

3. Create Your Post

Now, you’re ready to create and edit your IG post that you want to publish or schedule. To do this:

  • Go to the Hootsuite dashboard > Click on the Create icon.
  • Select Post > Select your preferred Instagram account from the list via the Post To option.
  • Then write your preferred caption, hashtags, mentions, upload images or videos, locations, emojis, etc.

4. Save and Schedule Post

Once you’re done, you’ll be able to see the preview of your Instagram post which will be visible to the public after you publish it.

So, if you want to make any changes or improvements, you can do that easily. Meanwhile, you can also click on the Edit Image option to adjust the image visibility, cropping the image to the required aspect ratio, etc. Finally, you’re ready to click on the Schedule for Later button from the bottom-right corner of the interface.

Make sure to select the date & time according to your preference when to publish your post. Once scheduled, wait for the post to publish automatically on the given timeframe. Enjoy!

How To Schedule Posts For Instagram for Non-Business Profiles

Well, all the steps are similar to the Business profile but as you have a non-business profile, you’ll have to perform some additional steps using the Hootsuite tool. To do so:

  • Head over to the Hootsuite tool and log into your dashboard.
  • Click on your Profile icon from the bottom-left corner of the interface.
  • Click on the Social Networks and Teams option.
  • Next, select + Private Network in the bottom-left corner of the interface.
  • Choose to Instagram from the list of networks > Click on Connect with Instagram.
  • Make sure to provide your Instagram account credentials.

Now, if you want to set up the mobile push notifications then make sure to follow the steps below.

  1. Ensure to download and install the latest version of the Hootsuite app on your mobile.
  2. Now, open the Hootsuite mobile app > Tap on your Profile icon in the top-left corner.
  3. Head over to Settings > Select Notifications.
  4. Then you’ll find your Instagram Profile in the list > Check if the Send me a Push Notification option is turned on or not. If not, enable it.

Next, create your post, upload images or videos, add hashtags, mentions, etc. Finally, save and schedule your post according to your preferred time & date by clicking on Schedule. If you want, you can publish the Instagram post whatsoever. Voila! You’re done.


Some users may ask what is the difference between automation post submission and scheduled post submission. To be very specific, the scheduled post submission is the better option for everyone if you want to get engaged with your audience or followers at a specific time or date.

So, even if you’re busy at that particular timing, your post will go live. Similarly, it’ll save extra time and energy rather than posting content directly. Additionally, you can get more time to craft your content or research on it (if any).

That’s it, guys. We assume this guide was helpful to you. For further queries, feel free to ask in the comment below.

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